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Facebook Adds Music Features To Profiles And Stories, Expands Lip Sync Live To Pages


Facebook is going all in its push into music.

The company is broadly launching a way to add songs to News Feed posts and Facebook Stories, expanding the rollout of its lip-syncing feature, and will soon let users add songs to their profiles.

Starting Wednesday (Oct. 24), Facebook is expanding the ability to use songs in Facebook Stories or News Feed posts. To add a song to photos and videos, Users will also be able to use the new feature on their news feeds by taking a photo or video from their camera roll, tapping the sticker icon and then selecting the music sticker. There are a few other customisation features, such as adding other stickers and effects.

As Lip Sync Live is now rolled out to all profiles in many countries around the world, with plans to provide more real-time interactions between artists and fans — for example, Why Don’t We and Jess Glynne have recently used the feature to perform their respective singles “8 Letters” and “Thursday.” The new update will also begin adding \lyrics to Lip Sync Live, starting with Dua Lipa’s “New Rules,” Khalid’s “Better” and Maroon 5’s “Girls Like You.”

With the teased plans to allow users to add songs to a new music section on their personal profiles, Facebook explained the tracks will be pinned to the top of pages so friends and followers can easily see them as well. Those selections will visually showcase the artist and the track by playing portion of the song with an accompanying video featuring photos of the artists and album art. They will also allow users to add the song to their own profile or direct them to visit the artist’s Facebook Page.

“Moments are remembered and accentuated with music,” said Facebook Head of Music Business Development and Partnerships Tamara Hrivnak Head of Product, Music and Rights Fred Beteille in a statement, “and we can’t wait to see all the ways people around the world get creative with these features, make memories and have fun with friends and family.”

At launch, several million songs will be available for users of Facebook’s iOS and Android apps to include in their posts. The features will initially be available in the U.S., Australia, Belgium, Czech Republic, France, Germany, Great Britain, Ireland, Italy, Luxembourg, Mexico, New Zealand, Portugal, Spain, Sweden , Switzerland and so on. 

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