There’s no platform as big as YouTube when it comes to video content. It has become an essential platform over the years as it provides videos for almost anything globally. There are individuals and brands producing content on YouTube and thinking of ways to beat the noise.
If you are building out your marketing strategy on YouTube, you mustn’t take YouTube’s algorithm and how it works because it accounts for a lot. Instead, you must optimize your videos and channel in a way that works for the YouTube algorithm and not against it.
The algorithm plays a considerable role when it comes to finding and discovering content on the platform. So understanding how you can beat YouTube’s algorithm is the first step to creating successful video marketing tactics. Here are a few strategies to conquer the algorithm.
1. Optimize your videos for the algorithm
There are similarities between regular TV and YouTube. You need a remote control to switch the channels on the regular TV, but you can use your keyboard to type anything into YouTube that you want to watch, and the algorithm will show you several contents on the result page.
So YouTube is basically a video search engine. The algorithm employed by YouTube to show content to viewers is very sophisticated. Still, to gain more subscribers and get your videos to rank high in the YouTube search, you must upload fresh content regularly. Therefore, an important ranking factor is to keep your channel active, and YouTube also considers your newest content when ranking your videos.
Another essential ranking factor that YouTube considers is the number of engagements that you get on your videos. Whoever is posting a video on YouTube has to tell the YouTube algorithm what the video entails. This is done by inserting YouTube tags and relevant keywords in the video.
After uploading a video on YouTube, the first two to three days may determine its success on YouTube and how well it ranks on the platform.
2. Create an effective metadata
Your video metadata includes all the information about the video, such as its title, tags, annotations, and descriptions. All of these can give your video more visibility and ensure that it is more discoverable by the YouTube algorithm. This is why you must make an effort to optimize your video metadata to ensure that your video stands out.
According to pro essay writing, apart from optimizing your videos, you should also add channel keywords to your YouTube channel to improve your channel discovery. Ensure that you use some of the core YouTube tags on your videos and channel. This will give YouTube a better understanding of the category and type of channel you are running and the content that you’re creating. It also becomes easier for the algorithm to show your content as part of the recommended videos for a user.
3. Know your competitors through research
Before you start creating videos for YouTube, one of the first things you should do is research your competitors. Find out the kind of videos they are creating and how much success they are getting with their videos. Some of the first things to find out about your competitors to get an idea of what they are doing are:
- The kind of video content that they create.
- The amount of engagement they are getting
- Their viewership
- The metadata that they use.
These are some of the important details that you need to find out first to give you an idea of the content to produce and how to do better. Then, once you have created your video and are ready to upload, you think of the best keywords, title, tags, custom thumbnail, and description to optimize your video.
4. Carry out extensive YouTube keyword research
Traditionally, you conduct keyword research on this platform by browsing through several videos, looking through their descriptions and titles, and recording the keyword variations manually. However, instead of researching keywords manually on YouTube, the best thing to do is to use SEO tools to find the best keywords. This is more accurate and gives you faster results.
You can use several tools to accomplish this, such as Keyword Tool for YouTube, which helps you generate hundreds of YouTube keywords, hashtags, and tags for every search on YouTube. It only requires you to input a topic or a term into the necessary field and press enter. Then it will come up with a set of search data that is impossible to get using the manual keyword research method.
5. Make sure your YouTube tags are long-tail keywords
There is a limitation to the number of tags that can be used, so you have to look for long-tail keywords and multiple-word tags relevant to the video’s broader topic. First, however, you must know that copyrighted materials and trademarks are prohibited in your metadata unless you have explicit permission to use them.
With more content being created and uploaded every day, the competition is always stiffer on YouTube. So you must learn to conquer the algorithm to be successful.
Charles Normandin is a copywriter from Goodlett (Texas). He loves to visit exhibitions, meet new people and talk about ways of expressing himself through art. Meet him on Twitter @Charles60104524.