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Snapchat Hits The 4 Billion Threshold For Video Views


Snapchat’s video service has now topped 4 billion daily views putting it at par with Facebook. In a May 2015 report, I highlighted the online videos war between major players like YouTube and now Facebook but who knew Snapchat would be a contender? With this, it mean Snapchat doubled its viewers number in three months. The app is preferred by younger people who have come to appreciate the auto delete feature of the website.

According to a Los Angeles Times report, counting differs from site to site. While Facebook considers 3 seconds as its threshold for counting, YouTube raised the bar by making its own 30 seconds and this could make the difference. Advertisers would likely prefer to do video ads on the latter.

Snapchat has over 100 million users. 45% of these people are aged between 18 and 24.

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