Snap’s (Snapchat) Spectacles go on sale online starting today in the United States for now. Spectacles (the smallest wireless video cameras in the world, capable of taking a day’s worth of Snaps on a single charge, and we integrated it seamlessly into a fun pair of sunglasses – available in 3 different colors!) was announced last September by Snap Inc to make it easier to it users to take videos on the go and sharing it with friends.
This is Snapchat’s first hardware solution and according to their filing at the SEC for the $3b IPO, they expect Spectacles to play a big role in its 2017 earnings. The IPO could value at $25b and this is expected to grow even more because Spectacles has the potential to increase the number of videos and views significantly. By allowing users simply hit a button on the glasses and recording short videos, it has the potential to capture a god share of the videos market and this could be attractive to advertisers who may want to reach a certain demographic.
By having platforms like Instagram using its original “Stories” idea, Snapchat has reportedly lost some brands who now prefer Facebook’s Instagram even though some think there could be other reasons why some brands now prefer Instagram.
You would have to visit the Spectacles website to buy the $129.99 wearable.
Paul Balo is the founder of TechBooky and a highly skilled wireless communications professional with a strong background in cloud computing, offering extensive experience in designing, implementing, and managing wireless communication systems.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
