The most recent Twitter competitor to enter the social media arena is Threads. Mark Zuckerberg, the CEO of Meta, the company that created Facebook and Instagram, has confirmed the huge rush of millions of users into the app a few hours into its introduction.
What value will Threads deliver? Is Threads actually worth the buzz? Here we take a look at some of the key differences from its rival Twitter.
Meta is the company behind a number of other apps, including Facebook, Messenger, Instagram, and WhatsApp. Threads is one of these apps. You must already have an Instagram account to sign up for Threads, with the opportunity to import crucial data from Instagram to Threads, such as your verification, bio, and friends. As for Twitter, it has no inherent connection to other social media sites whatsoever; all that is needed to sign up is an email address or phone number.
Users can only access Threads on devices like smartphones and tablets for now because it is only accessible as an app on Android and iOS. This implies that users cannot use Threads on desktop computers or laptops, which could be a significant problem for one whose desktop is primarily for social media. This restriction is not common to Twitter, users can choose to visit Twitter on Mac and PC since it is accessible both through a web browser and as an app (on Android and iOS).
At launch, Threads is lacking a number of essential functionalities. This includes the absence of direct messaging, which makes it impossible for you to communicate with other users in secret. Given that Instagram already offers this feature, we assume Meta is developing one as well. Additionally, while making a new post in Threads, GIFs are not supported. Currently, posts can only contain text, photos, and videos. Again, we anticipate that Meta will soon add this feature to the new platform, but it does underline the fact that the service is significantly less functional than what Twitter has to offer.
Threads posts will be limited to 500 characters, according to Meta. We do know that verified Instagram users will be automatically verified on Threads, however, it is not yet known if they would have access to a larger character limit. With the launch of its new Twitter Blue membership service, which now charges users a monthly fee in order to view the coveted Blue Tick verification, Twitter has caused quite a stir. On Twitter, unverified users can post up to 280 characters per message, whereas verified accounts can publish up to 25,000 characters each.
We can’t expect Threads to continue operating without adverts for very long because the platform is currently in its very early stages. According to Meta, the platform may eventually feature commercials, which would be consistent with those that are displayed on apps like Facebook and Instagram. As for the rival platform, Twitter does offer apps in a variety of formats. Promoted Ads, Follower Ads, and Trend Takeover are the three types of advertisements that display on Twitter with the ‘Promoted’ icon. On Twitter, advertising is visible to everyone, even verified users, making them a crucial component of the service.
At present, Threads is a relatively basic app with no option to view any trending topics or people. Signing up, users are met with a search bar and the typical scrolling experience found on most social media apps. On the other hand, Twitter is renowned for its Trending function, which shows trending topics locally and globally. This feature makes it quite simple to find new users, but it’s anticipated that Threads will improve its app over time to make finding new topics and users easier.
At the end of the day, both social platforms are unique in their own ways. There are no goods or bad, users just simply have to pick their favs. As these social networks continue to rival each other and shape the future of the internet, we’re excited to hear your feedback.