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Apple Launches News+ App Service To Provide Premium Content To Users


Apple announced Apple News+, a new experience for the media and their readers. The new subscription service is a collection of over 300 popular magazines and leading newspapers into a curated application.

The news application set to feature relevant articles from different interest is currently available in the US and Canada. Amongst the renown publications that the subscription-based service features include Vogue, National Geographic Magazine, People, ELLE, The Wall Street Journal, and Los Angeles Times.

The subscribers have unlimited access to high-quality stories, trending news` and event coverage from trusted sites. The editor-in-chief of Apple News said:

“We’re committed to supporting quality journalism, and with Apple news+, we want to celebrate the great work being done by magazines and news outlets. We think the breadth and quality of publications within Apple News+ will encourage more people to discover stories and titles they may never come across before.”

Some of the individual articles and publications available for subscribers include The Atlantic, Better Homes & Gardens, Health, Rolling Stone, The Oprah Magazine, Good Housekeeping, Bon Appetit, Conde Nast Traveler, Esquire, ELLE, Sports Illustrated, and some others.  This service is at $9.99/month for US subscribers and $12.99 for subscribers in Canada. Customers can sign for free to enjoy a one-month trial and a family of six members, the family sharing feature at the same cost.

Apple says further during the announcement that its News app is richly designed with vivid photography and features animated covers with typography for iPhone, iPad and Mac to make reading a delightful experience.

Apple is continually targeting high profile audience who can afford their products and services. It says the News App features only quality content because of its sole focus on “creating consumer value.”  “Apple News+ amplifies our ability to do this in a premium environment with a key audience elevating the digital magazine experience for millions of iPhone, iPad and Mac users,” Troy Young, president of Hearst Magazine says.

Although this is a big one for iPhone, the partners stand a lot to benefit-more income, greater visibility as well as a healthy dose of rivalry among all the media players. Bob Sauerberg, president and CEO of Conde Nast said:

We’re constantly innovating how we can connect with our audiences and bring them the content they crave on the platforms they use every day. Apple News+ represents an exciting opportunity to bring a premium experience to millions of more readers, so they can enjoy the conversation-shifting journalism, influential points of view and unparalleled visual storytelling they’ve come to expect from our brands.”

The News app will be available to other countries like the UK and Australia later in the year.

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