AWS Summit NYC to unveil AI-agent marketplace with Anthropic

Amazon Web Services is opening its annual AWS Summit New York today at the Javits Centre with a keynote from vice‑president Swami Sivasubramanian that insiders say will confirm a long‑rumoured “AI agent marketplace,” a kind of app store where companies can shop for ready‑made autonomous software agents and deploy them directly inside their AWS accounts.

According to documents first obtained by TechCrunch, the storefront will debut in beta next week and Anthropic—already a $4 billion AWS partner—is the inaugural anchor tenant, offering Claude‑powered agents alongside blueprints that let developers tweak behaviour, rights management and pricing plans before one‑click installation. The same leak says every sale will run through standard AWS billing, with Amazon taking a single‑digit revenue share in exchange for global distribution and in‑cloud hosting.

AWS views the move as the next logical step after Bedrock, Q and its managed Agent Builder tools: instead of forcing enterprises to assemble agents from scratch, it will let them browse, trial and subscribe to pre‑trained specialists that can reconcile invoices, book travel, triage IT tickets or monitor security logs—no prompt engineering required. Sivasubramanian’s new “Agentic AI” division has spent the past year standardising how agents handle authentication, observation and action across AWS accounts, removing a key blocker to mass adoption.

Anthropic’s starring role reflects its deepening ties with Amazon. The Claude maker not only runs on AWS Graviton and Trainium clusters but is reportedly in line for additional multibillion‑dollar financing that would lift Amazon’s stake above 20 percent and guarantee Kuiper‑style capacity for future model training. The marketplace gives Anthropic an instant route to tens of thousands of AWS customers—and gives Amazon a marquee name to draw developers away from OpenAI’s Copilot extensions and Google’s Gemini Agent Store.

Rivals are moving fast. Google Cloud rolled out an Agent Marketplace in April, Microsoft followed with an M365 “Agent Store” the next month, and Salesforce and ServiceNow have their own agent exchanges. But AWS still hosts more enterprise workloads than all three combined, and analysts at Bank of America estimate that even a 3 percent attach rate across current AWS customers could translate into a multibillion‑dollar annual run‑rate by 2028—well before agent licences cannibalise core EC2 or S3 spend.

For businesses, the attraction is speed: instead of a six‑month build‑and‑compliance cycle, a procurement team could spin up a SOC‑2‑certified help‑desk agent in minutes, pay only a usage‑based fee, and shut it down just as easily if it under‑delivers. For startups, the marketplace promises the same kind of global reach that the AWS Marketplace gave SaaS vendors a decade ago—only now the billable unit is a task‑performing AI worker rather than a container image.

Amazon is timing the launch to ride a wave of generative‑AI momentum. Fresh off a record Prime Day, the company is under pressure to show that its cloud arm can monetise AI as aggressively as Microsoft and Google. Investors will watch today’s demo for signs that AWS can convert curiosity into consumption when Q2 results land later this month. If the marketplace lands well, it could become the default distribution channel for enterprise‑grade AI labour—cementing Amazon’s place not just as a builder of AI tools but as the landlord of an entire agent economy.