The company while announcing the project in a Press Release said:
“With demand for NFTs on the rise, the need for a solution to today’s fragmented viewing and purchasing landscape has never been greater”.
“In 2022, Samsung is introducing the world’s first TV screen-based NFT explorer and marketplace aggregator, a ground-breaking platform that lets you browse, purchase, and display your favourite art — all in one place.”
According to Samsung, this platform will give creators the leverage to share their art with the world, while giving potential buyers the opportunity to take one of the following measures: Preview an NFT before purchasing it, learn about an NFT’s history and blockchain metadata.
With the company’s decision to give support the NFT technology, Samsung will also be noting details as it relates to viewing NFTs on its 2022 televisions, with a smart calibration feature on the TV automatically adjusting display settings “to the creator’s pre-set values, so you can have peace of mind that your work looks impeccable, with true-to-the-original image quality.”
More details are expected to be made available on the NFT platform when the 2022 TVs begin to ship in the coming month. It is noteworthy that Samsung is the first major Television manufacturer to support NFTs to such a significant degree.
It would be recalled that Samsung Electronics recently announced a major restructuring of its management, culminating in major significant changes to portfolios and leadership. The company while merging the mobile and consumer electronics businesses, replaced the heads of its three major business units.
The world’s largest maker of smartphones, televisions, and semiconductors had in a statement announcing the leadership shuffle noted that it would be having two co-CEOs to drive its bid to become to become the leading chip contract manufacturer within the next decade.
The head of the Visual Display business, Jong-hee (JH) Han, was promoted to a co-CEO with responsibility for the SET division, having led the company to the top position in TV sales worldwide for 15 years running, with the company stressing that he is “expected to strengthen the synergies among the different businesses in the SET Division and help drive new businesses and technologies.”
Another co-CEO is Kyehyunn Kyung, the former CEO of Samsung Electronics who will now be responsible for leading the semiconductors division.