On Monday Polish antimonopoly watchdog UOKIK announced that tech giant Apple will face an investigation. The goal of the investigation is to come to a conclusion about its new privacy policies and see if they, in any way, violate laws on competition.
According to the Polish regulator, Apple’s new rules have drastically reduced the ability of third-party apps to have access to the personal data of users in order to send these users personalized ads. In a statement the regulator’s President, Tomasz Chrostny said that “we want to examine whether Apple’s actions may be aimed at eliminating competitors in the market for personalised advertising services, the objective being to better sell their own service. We will investigate whether this is a case of exclusionary abuse of market power”.
Tech titan Apple did not immediately reply to a request for comment.