Analysts had long anticipated this move, and indeed, it had been a long time coming. Group Product Manager at YouTube Kids, Shimrit Ben-Yair, revealed that the groundbreaking new app has been in development for the past year. This innovative initiative follows a whopping 200% year-over-year growth in the family entertainment sector on YouTube, marking a promising surge of interest in family-friendly content, Ben-Yair reports. Notably, the arrival of the new app elicited a hearty reception from US residents, who will be the first beneficiaries of this groundbreaking application. Don’t feel left out though, if you happen to reside outside the US. As long as your iPhone is registered in the US app store, you should be able to access this exciting new app. The launch timeline for other countries remains under wraps, but we promise to relay this information as soon as it becomes available.
Child-friendly Interface
Children as young as four might already be adept at swiping, but the YouTube Kids app’s design greatly streamlines their browsing experience. Whether they want to watch an episode of Pocoyo or the latest installment of Sesame Street’sThe Furchester Hotel, they will find it swiftly with the app’s larger images, bold icons, and voice-enabled search functionality.
Content Tailored for Families
For years, families have been turning to YouTube for a plethora of videos covering a multitude of topics. Now, with the YouTube Kids app, parents can breathe a sigh of relief knowing their child’s viewing options are narrowed down to age-appropriate content. The app offers curated channels and playlists in four intriguing categories: Shows, Music, Learning, and Explore. So whether your child’s interests lie in constructing a miniature volcano, mastering math, marveling at trains, or anything in between, they’re sure to find something captivating.
In addition to fan favorites from DreamWorksTV, Jim Henson TV, Mother Goose Club, and Talking Tom and Friends, young viewers can enjoy new series from beloved YouTube channels. They can unravel the mysteries of dinosaurs with National Geographic Kids, discover cutting-edge technology with Reading Rainbow, or embark on an adventure with Thomas the Tank Engine as he ventures beyond Sodor for the first time in 70 years. And to further fuel their curiosity, more fresh content from popular YouTubers like John and Hank Green of the Vlogbrothers and Stampylonghead is in the pipeline.
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