The value of hard work, dedication and intense efforts being put by employees is paramount for any organizational success. Though, it comes only when employees have a positive experience. Just as business leaders know the importance of customer experience and how it impacts the success of their company, positive customer experience is equally significant if not more.
Sweetening the employee experience at your workplace not only improves retention and future talent attraction but also increases profitability and customer perception. The famous business tycoon Richard Branson once quoted “I truly believe that if you take care of your employees, they will take care of your business”. This quote reflects simple but highly effective work philosophy. So to put it bluntly, a happy employee costs less and brings more value to the company. On the other hand, due to bitter employee experience, the business engagement gravely suffers, leading to a direct negative cost to the company.
Therefore the structure and culture of your organization will define how your employees perceive the company and their role in it. If this basic condition is met and goes down well with your employees, success is all what you will get.
Here is how you can build a positive employee experience:
- Create a positive work environment
The environment that your employees work in has a big impact of their mood, motivation levels and productivity. So you need to provide them with the kind of workplace environment where they can relax, feel energetic and give their best. Encourage open communication by allowing them to share their information and knowledge. Also, encourage them to share their thoughts and the mistakes that they commit. Team members and upper management should focus on their communication methods and the effects they have on the office environment. Creating a positive work environment for employees goes a long way in terms how they perceive their relationship to the company. Give them the opportunity to work autonomously so they can learn by doing, and to take on the responsibilities that will push them to grow.
- Give your employees a voice
Employees develop a sense of belonging when their opinions and aspirations are factored into their companies’ business strategy and growth. When you listen to what your employees say and give them both positive and negative feedback, they feel valued as well as empowered. When you truly work toward their best interest, they will be more willing to the extra mile in their efforts. If you let them speak out when appropriate, then a strong sense of responsiveness permeates throughout the workplace. When employees are given a platform to communicate and collaborate, they are able to connect their knowledge with their colleagues and this often gives an opportunity for voices to be heard. Finally, you should let your team members know how their opinions and actions can truly make a difference.
- Proactively nurture your staff
Show your employees that you really care for their health and well-being. Be mindful of the fact that unfavorable circumstances might arise in their life as well. Situations like serious illness, financial issues, depression etc can make your employees stressed. So rather than remaining indifferent to their problems, you should try and understand them. The fact also is your employees want to know that you just don’t see them as working humanoids. Sometimes due to depression and tension, employees turn to drugs and alcohol and become addicts. If you see anything happening with any of your employees, be considerate and educate them as a friend or mentor. In the event of any such situation, you can deploy addiction treatment programs so that your employees could come back to life.
- Recognize and appreciate their efforts
When you recognize the efforts put by your employees and appreciate their dedication, you’re much more likely to inspire and motivate them to do their best. By creating a culture of recognition, you will be able to produce a sense of well-being, trust, optimism, and confidence among your employees – a crucial factor for their retention. It is a natural tendency that people want to be respected by their managers and colleagues, and also want to feel valued regarding their work. To appreciate their work, you need to make them happy by throwing occasional office parties. You can celebrate their success by having a toast with custom champagne labels on exotic bottles. This gesture will make them feel really special.
- Align employee and customer experience
As a matter of fact, positive employees are good performers and always try to improve. As a result, it has a direct impact on customer experience and overall success of the company. You need to articulate different departments about the company’s vision, goals and specific strategies. Now be transparent to them and provide continual education on these goals and strategies. It will make them understand how their good performance impact operations. When you recognize how their experience impacts your customer experience then let them know their value for the company.