Every year companies tend to make a business plan for the upcoming period. This normally happens during the last few months of the year, and it is the time when business plans are developed, as well as marketing and other business strategies. Keeping up with the technology is very important, especially if you want to stay ahead of your competition. Knowing in what to invest is a huge deal, and in order to do so, you have to pay attention to tech trends on the rise. Here is a list of the top business technology trends to keep on your radar in 2017.
Work from anywhere, anytime
The freedom of movement is very important in any business, and having a constant and direct access to your work station, folders and files is a key to success. Many companies use dropBox and other similar software to share their data and get access to information across the globe. Having all your devices synced is a must, and it will allow you to work from anywhere, anytime you wish and on any device you want to. The flexibility is what pays off here, and whether you are in a hotel or a coffee shop, you can still open your laptop and have things done, right there – all you’ll need is just a Wi-Fi connection.
Video content still rocks
Most companies use video content to advertise their products, send messages, or train their employees. Videos have a powerful effect on people, i.e. potential customers. When the add is put together correctly, it will increase your sales and bring in more traffic to both your website and your company. Videos will continue to be the number one content on the market in the upcoming year.
Mobile becomes number one
More and more users are using their smartphones to browse the web, shop for Christmas gifts and read news every day. It is estimated that by the end of 2018, over 80% of all users will be mobile users. So, in case you haven’t transformed your website into a mobile-friendly one, I suggest you do it straight away. Develop an app for your business, and allow the mobile users to reach you. Every business thinks about prosperity and success, and in order to reach that point, the business has to connect with its mobile users. Add mobile payment, for it is both fast and secure transaction. The more you invest in it, the better it is for your business.
Monitor your user experience
In order to make progress in the business world, every company should create a feedback system where they receive information from their customers regarding some product or service. Companies have security monitoring installed in their offices and are monitoring their workers every day. Now imagine being able to monitor your products the same way. What you have to do is invest in your user experience. After every purchase, give your customers an option to leave a feedback, or open a call center where they can get information, leave comments or make complaints. Don’t be afraid to do a refunding every once in awhile. Whatever keeps your customers satisfied will bring you prosperity and success. Always remember that.
2017 is just around the corner, and knowing in which direction to go is a huge thing for each company. So, turn towards the safe lane, and keep in pace with technology and business trends to really stay ahead of your competition. It is the only way of staying alive in the business world.