Twitter on Wednesday February 8, 2023 introduced a new feature for paid users, and that is the ability to post longer tweets. The maximum number of characters a number tweet can take is 280 but Blue subscribers can now post tweets that has up to 4,000 characters, with the new limit also applying to ‘quote tweets’ and ‘replies’. Users can also post media like images and videos along with long tweets, according to a statement by Twitter.
With the longer tweets only available to paid subscribers, basic users will be able to read them but they will only see the first 280 characters on the timeline, with the ‘Show more’ option available for them to the entire tweet.
The new feature entails that subscription buying folks may have the temptation of posting longer tweets instead of using threads to post long but very vital information. What may be a bit perplexing is the ability of non-Blue users to be able to still post threads.
On its Blue support page, the Elon-Musk owned platform has written that it would halve the ads fee for blue subscribers, at par with Musk’s previous assertion that he is a mooting the idea of a costlier ad-free subscription.
As part of its new innovations coupled with the change of ownership, Twitter had before now added a new feature that allows users 60-minute long videos, a move that was expected to encourage bloggers and video creators to post their content on the platform. Ut this comes with a price, nothing is that free in Elon Musk kingdom.
Twitter has expanded its ‘Blue’ paid subscription to countries like India, Brazil and Indonesia, in the process having about 15 important markets for the subscription to be available. This may be part of the move by Elon Musk to shore up Twitter’s earnings after the company has over the years been recording net loss.
Twitter Blue costs about ₹650 ($7.87) per month in India, a far higher price than that of other subscriptions like YouTube Premium, Spotify, or Apple Music, with all the aforementioned costing less than $4 per month.
Even Netflix’s highest tier plan that allows users watch the streaming services in 4K quality on four screens, also costs ₹650 per month.
But will users find the value for the high subscriptions of Twitter Blue?
Only time will tell.