Technology news site

Uber’s Chief Brand Officer, Bozoma Saint John, Is Leaving


Bozoma Saint John is a natural born branding expert that exudes confidence and has been navigating through corporate America with her go-getter demeanour. Through the loss of her husband and raising her daughter on her own, Saint John used her pain for triumph to collect everything that belongs to her despite any obstacle that attempted to stand in her way.

The 41-year-old woman with a marketing executive that inspires women of different colors worldwide by breaking down barriers in major companies, including PepsiCo and Apple Music, as one of the few Black women executives in technology. After leaving Apple Music as its head of consumer marketing to become Uber’s chief brand officer in 2017.

Uber confirmed to that Saint John is leaving, which was first reported by Recode. Saint John is leaving to become CMO of Endeavor, the parent company of famed Hollywood talent agency WME, which represents stars such as Amy Adams, Oprah, and Matt Damon.

Uber CEO Dara Khosrowshahi thanked her for her work in an emailed statement:

“Boz joined Uber at a time when the company was hurting – but her energy, optimism and creativity have been a key part of our ongoing turnaround. Endeavor is lucky to have her, and I’m excited to watch her work in her new role.”

She got another outstanding remark from the Endeavor’s CEO Ariel Emanuel who said in a statement:

“Boz’s strong creative vision has the power to create cultural moments that are transformative for brands,” and “We’re excited for what it means when her vision comes face-to-face with our client roster and portfolio of brands who are shaping the cultural conversation around the world every day.”

Saint John believes that her new position at Endeavor is where she truly belongs. She told The Hollywood Reporter:

“Everywhere I go, I do my best to contribute to solutions that help make a better culture and environment for women and women of colour, specifically. Now that I’m in a more senior position to help impact policy and cultural norms, I feel very grateful to be able to represent in that way, and I have high expectations I’ll be able to contribute to the conversation at Endeavor and in the industry at large

Image: Bozoma Saint John

Saint John is best known as the stylish ex-Apple Music exec who stole the show with her high-energy presentation at the iPhone maker’s annual WWDC conference in 2016. She went to Uber in 2017, right as the company hit a string of scandals that tarnished Uber’s brand and led to the resignation of its CEO Travis Kalanick. During her time at Uber, Saint John took steps to improve the company’s image with both drivers and customers, going so far as to drive for the service personally.

Saint John is turning a new chapter and moving to another new adventure. However she has already left Uber but has not had her official last day yet. Her official last day is June 22.

HTML Snippets Powered By : XYZScripts.com